Lead generation by definition is the ability to get a customer’s interest, to have an inquiry for products or services. The leads that are generated from this act then create a composed list of potential customers for generating sales leads.
Over the past 30 years the way that leads are generated have changed dramatically and it has caused by a shift in the way that we get knowledge on products or services. In the past customers depended on sales people to obtain information on a good or service. In the digital world that we now live in consumers have the information at their fingertips with just a few words and clicks you can find out anything and more about something you never knew about. This, allows customers to come to you, so we want to make sure they are finding you. That is the key to the sale.
With the shift in the way that people shop it also allows the consumer to be able to obtain a large amount of information before even having to start the process of ‘shopping’ for the product or service. This means typically when you are receiving traffic to your site that 90% of the users are most certainly ready to complete a sale. Now the 10% is what you have to work for, once the user enters the site. This is where having a great lead generation strategy comes in play. This helps you build trust with the visitor and captures their interest and takes the 90% ready to the 100% sale complete.
The idea when you have a website is, to no longer have to spend countless hours making cold call after cold call. Your website allows you to work with us and develop a powerful strategy to turn those visitors into a successful business.
When we work with a client we develop a clear strategy for lead generation. We get traffic to your site, which in turn brings the customers right to your products or services. What sets this type of lead generation aside from the typically lead services is that the traffic to your site is YOUR traffic and is exclusive to you. You are not buying thousands of leads that your competitors also have access to as well. Along with receiving leads that are exclusive to your business the best part is the leads that are FREE. This means no longer paying for expensive services that are non-exclusive and may not even lead you to anything. Our lead generation strategies are only working for you and your website only.
When becoming a BSK Digital Marketing client, we work with you to develop a strategy that is unique to your needs and produce a lead generator that will show revenue, faster than any of those other lead generating companies. We use several different types of strategies that work together to make a successful combination of leads.
A way to increase your creditability and feasibility is to place a clickable phone number on the top of every page of your website. This makes it easier for users to call your company right from your site. This also prevents users from becoming frustrated with searching your site for a number or products/services. When users are easily able to call you they are more likely to call you and allow you to get the sale.
Another way to give easy access to you, is to add a form to every page of your site. Using a form on all of the pages allows users to get to you quickly and easily. Users that may not want to pick up the phone will be more likely to use the form. It is always a good idea to use the less is more idea here. Typically forms that require tons of information are not used as much.
Videos are very popular these days. Making a video for your product or services that you offer is very valuable. Studies have shown that more than half of users are visual learners. Using a video allows for your company to work a larger variety of people and may generate more leads than sites without. We work with our clients to create videos that are relevant to their content and are done in the right way.
It is also a common misconception that more options are better, that is not true when it comes to sites that are being used for lead generation. It can cause confusion and when users are confused they typically steer away.
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Asking users to also write positive testimonials for your website is a great way to make a positive influence on your users.